Nice Collective has a groovy array of casual gear in their Spring 2010 collection, and their latest video titled ‘The Gathering’ will give you the psychedelic skinny on it. Nice Collective teamed up with digital artist Andrew Jones and photographer Spencer Hansen for a kaleidoscopic look at their latest line of casual wear.
The innovative and amazing video, which shows a camp-style theme with military elements, is a multicolored feast for the eyes, as well as a fresh presentation for the Nice Collective Spring 2010 collection.
What's Driving This Trend
- Psychedelic Fashion
- Disruptive innovation opportunity: Explore the use of vibrant and trippy patterns in apparel to capture the attention of the youth market.
- Collaborative Artistic Projects
- Disruptive innovation opportunity: Partner with digital artists and photographers to create visually stunning promotional content for fashion brands.
- Camp-style Apparel
- Disruptive innovation opportunity: Design comfortable and functional clothing with a military-inspired aesthetic for outdoor activities and casual wear.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate psychedelic elements into mainstream fashion to cater to the demand for bold and unique clothing.
- Digital Art
- Disruptive innovation opportunity: Collaborate with fashion brands to create interactive and visually appealing digital experiences that showcase their collections.
- Photography
- Disruptive innovation opportunity: Work with fashion brands to capture captivating images and videos that tell a story and evoke emotions, enhancing the brand's visual identity.
