One of the most stunning and versatile supermodels working today, Natalia Vodianova poses for the Spring/Summer 2010 Etam swim and lingerie collection. The swim range was photographed against a black studio backdrop while the lingerie collection is set in a more provocative location, at the foot for a neutral coloured couch.
The Spring/Summer 2010 Etam swim and lingerie collections are sure to be a hit with ladies looking for sweet and sexy selections.
Implications - Businesses can appeal to consumers affected by the credit crunch by creating products and services that don't compromise on luxurious appearance and quality, but are offered at a lower cost to buyers. By producing items that advertise a luxurious lifestyle at an affordable price, businesses will reach a larger market of buyers.
What Makes This Trend Stand Out
- Affordable Luxury Products
- Create products that advertise a luxurious lifestyle at an affordable price.
- Versatility in Fashion Collections
- Design fashion collections that can be used for multiple purposes (e.g. swimwear and lingerie).
- Provocative Location Photography
- Use provocative location photography to enhance the visual appeal of fashion collections.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can offer affordable luxury products to attract a larger market of customers.
- Fashion Photography
- Fashion photographers can experiment with provocative location shoots to create visually stunning imagery.
- Lifestyle Brands
- Lifestyle brands can create versatile fashion collections that cater to multiple needs and preferences of consumers.
