The Laetitia and Sebastien photography seen here can be found on their blog, but just be sure you can read and write French before you decide to dive head first into the comment section.
Featuring people eating, puking and basically being party favors, my guess is that the Laetitia and Sebastien photography is just a glimpse into their fête-filled lives.
Implications - There is no doubt about it -- shockvertising gets noticed. One of the most shocking things in life is the publicizing of vulnerable and intimate moments, and this example of faux puke photography is great at illuminating this fact. Whether intrigued or revolted, when you shockvertise you get people talking and word of mouth is a great way to advertise.
Why This Trend Is Growing
- Shockvertising
- Disruptive innovation opportunity: Explore shockvertising techniques to create memorable and impactful campaigns.
- Viral Marketing
- Disruptive innovation opportunity: Utilize shocking or controversial content to create viral marketing campaigns that generate buzz and increase brand visibility.
- Authenticity in Advertising
- Disruptive innovation opportunity: Embrace the trend of showcasing vulnerable and intimate moments in advertising to create authentic connections with consumers.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Experiment with unconventional advertising strategies, such as shockvertising, to grab consumers' attention and stand out in a crowded market.
- Photography
- Disruptive innovation opportunity: Push the boundaries of photography by capturing unconventional and provocative moments that challenge traditional norms and spark conversation.
- Fashion
- Disruptive innovation opportunity: Incorporate shock value and provocative elements into fashion campaigns to create a memorable and edgy brand image.
