There are many elements that have to be taken into consideration when taking a photo. If photographing a person, I have to argue that one of the most important things is to capture personality and soul; by the looks of Jurica Sertic’s ‘Le Freak (C’est Chic)’ portfolio, I’m sure he would agree.
What is clearly a fashion photoshoot, Jurica Sertic has centralized each image quite heavily on his subject, making it that much more important to elicit emotion and attitude from his muse. Do you think, as I do, that Jurica Sertic managed to do that?
Key Themes Behind This Trend
- Personality-focused Photography
- Opportunity to disrupt the photography industry by developing innovative techniques and tools to capture and showcase personality and soul in photographs.
- Emotional Engagement in Fashion Photography
- Opportunity to disrupt the fashion photography industry by creating unique and emotionally compelling visuals that resonate with viewers.
- Subject-centered Portfolios
- Opportunity to disrupt the portfolio industry by emphasizing the importance of centralizing the subject in each image, allowing for a stronger connection between the subject and the viewer.
Where This Applies
- Photography
- Disruptive innovation opportunity: Develop photography techniques and tools that prioritize capturing and showcasing personality and soul in photos.
- Fashion Photography
- Disruptive innovation opportunity: Create visually engaging fashion photography that evokes strong emotions and captures the attention of viewers.
- Portfolio Design
- Disruptive innovation opportunity: Develop portfolio design strategies that place the subject at the center, creating a more impactful and meaningful connection with the audience.
