Tree-Saving Paper

The Paper Cut-Out Tree Sculpture from Arjowiggins and Matthieu Missian

Paper company Arjowiggins has teamed up with French designer Matthieu Missian to create a spectacular paper cut-out tree sculpture. The creative paper company believes that “paper can help to preserve the world’s forests” and the collaboration is part of a campaign that targets the United Nations Climate Change Conference in Copenhagen.

The paper cut-out tree sculpture is part of a campaign that will see Arjowiggins Creative Papers teaming up with the World Land Trust to fund a program that will protect 65 hectares of Brazilian rainforest (one for each state leader due to attend the conference in Copenhagen).

Eco-friendly Paper
Opportunity to develop sustainable paper products that promote environmental preservation.
Creative Paper Designs
Opportunity to create innovative and visually appealing paper sculptures and art installations.
Partnerships for a Cause
Opportunity to collaborate with nonprofits and organizations to support environmental conservation efforts.

Industries Being Reshaped

Paper Manufacturing
Opportunity for paper companies to embrace eco-friendly practices and develop sustainable products.
Design and Art
Opportunity for designers and artists to explore the creative potential of paper in their work.
Nonprofit and Environmental Organizations
Opportunity for organizations to partner with businesses and promote environmental conservation through fundraising campaigns.
SCORE
4.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 82%
Freshness 8%

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