Osusowake by Japanese design studio Kenma is a sharing plant system that can be divided and distributed between family and friends. This is the perfect gift for those on a budget-one purchase can be divided into 12 separate gifts. All you need to do is make sure the plant doesn’t die between buying and gifting it.
This sharing plant system can be divided because it is made with a soil substitute that is lighter and more versatile than crumbly old dirt. This makes Osusowake easily dividable and was also a factor in the plant system winning the first-ever 2009 Midorie Design Contest.
What's Driving This Trend
- Sharing Plant System
- Osusowake by Kenma offers a unique way of sharing plants, creating opportunities for businesses to develop new models around plant sharing services.
- Soil Substitute
- The innovative soil substitute by Kenma presents a new opportunity in agriculture and horticulture sectors to create eco-friendly and more versatile soil alternatives.
- Budget Gifting
- The popularity of Osusowake as a budget-friendly gifting option highlights a growing trend towards meaningful and sustainable gift options.
Who This Affects Most
- Agriculture
- The use of new soil substitutes and innovative plant sharing systems presents an opportunity in the agriculture industry for new green technologies.
- Horticulture
- The horticulture industry can develop new techniques for sustainable gardening practices inspired by Kenma’s innovative soil substitute.
- Retail
- The increasing demand for sustainable, eco-friendly gifting options such as Osusowake presents opportunities for retailers to capitalize on ethical and environmentally-conscious product lines.
