Laker-Inspired Kicks

Nike Hyperdunk Low Snake Pool is like Wearing a Yellow Cobra

Get stoked y’all, cause Nike is dropping a whole whack of fresh kicks that will get your pulses racing. The Nike Hyperdunk Low Snake Pool sneakers will certainly get you noticed.

Inspired by the colors of the L.A. Lakers, the Nike Hyperdunk Low Snake Pool shoes utilize Laker gold on the mid and upper, with concord purple on the swoosh and sole. Titled Snake Pool after a commercial in which Kobe Bryant jumps a pool full of snakes, to demonstrate how lightweight these bad boys truly are.

Laker-inspired Footwear
There is an opportunity for other shoe brands to explore designing footwear inspired by sports teams or iconic athletes.
Colorway Sneakers
The trend of producing sneakers with unique colorways can be extended to other clothing and accessories.
Athlete-inspired Sneakers
Fashion brands can collaborate with athletes to create their own line of sneakers to attract a wider market.

Where This Applies

Sportswear
Sportswear brands can capitalize on the trend of incorporating team colors or famous athletes into their designs.
Fashion
Fashionable sneakers can be a disruptive innovation for the fashion industry, attracting consumers who want to wear stylish and comfortable shoes.
Athletic Endorsements
Athletes can collaborate with a wider range of brands to create their own line of products, such as sneakers, to cater to their fans.
SCORE
1.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 34%
Freshness 8%

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