Seventh Generation and Safer Chemicals recently teamed up to raise awareness of the amazing amount of chemicals found in our everyday lives, and they’ve enlisted one million toxic babies to help spread the word. Well, sort of.
The Million Baby Crawl is a new online petition campaign with a twist. Let the folks in Washington as well as all of your friends know how outraged you are by facts like these:
*Since 1976, the U.S. Environmental Protection Agency has required safety testing on only 200 of the more than 80,000 chemicals on the market. Studies conducted by EWG have detected up to 287 industrial chemicals in umbilical cord blood that nourishes unborn children.
Create your own crawler, let your friends know and get a chance at a trip to Washington DC to make your voice heard!
What's Driving This Trend
- Chemical Awareness
- Opportunity for businesses to develop innovative solutions to raise awareness about the presence of harmful chemicals in everyday products.
- Online Petition Campaigns
- Potential for disruptive innovation in creating new and engaging online platforms for organizing and mobilizing public support for causes.
- Toxicity Testing
- Opportunity for advancements in toxicity testing technologies to ensure the safety of consumer products and reduce exposure to harmful chemicals.
Who This Affects Most
- Consumer Goods
- Consumer goods industry has the potential to explore cleaner and safer alternatives to existing products in response to increasing chemical awareness.
- Digital Marketing
- Digital marketing industry can capitalize on the popularity of online petition campaigns by offering innovative strategies and tools to maximize their impact.
- Healthcare
- Healthcare industry can invest in research and development of new toxicity testing methods to ensure the safety of medical devices, pharmaceuticals, and treatments.
