Mathieu Young is very attuned to this particular season. Around this time of year, many places in the world celebrate the changing weather. Switzerland has their yearly slaughter (no longer a real slaughter, just a lot of food), the USA has Thanksgiving and Northern California has its Pot Harvest.
Photographer Mathieu Young documents this yearly ritual sans judgment, capturing the hard work and stealth that it requires. The Northern California Pot Harvest is a view into a world few of us have had the chance to see.
What's Driving This Trend
- Cannabis Documentary Trend
- Documentaries showcasing cannabis growing and harvesting processes have gained popularity, presenting opportunities for curation platforms, producers and media outlets to showcase premium content.
- Cannabis Tourism Trend
- The rise of cannabis tourism, including tours and experiences of legal cannabis farms and dispensaries, creates opportunities for travel agencies, event planners, and hospitality industry players.
- Cannabis Industry Exposure Trend
- Cannabis growers and businesses can leverage the increased exposure from media coverage on the industry to showcase their quality of products for wider distribution and gain more customers.
Who This Affects Most
- Media and Entertainment Industry
- Media companies have the opportunity to showcase cannabis documentaries and expand premium content licenses to other streaming platforms for increased viewership.
- Travel and Tourism Industry
- Tourism agencies and independent event planners have the opportunity to offer cannabis-based experiences and tours in areas where it is legal, creating unique offerings for travelers.
- Agriculture and Retail Industry
- Opportunities for cannabis growers and retails owners arise from the increased exposure from media coverage, making it easier to showcase premium cannabis products to wider audiences around the world.
