Avon and a variety of candle companies have known for years that there’s no better place to sell stuff to people than their own homes. Or the homes of their friends.
And that’s the marketing idea behind handmade home shopping parties. New Orleans-based indie craft enthusiast Miss Malaprop—Mallory—presents goods online and may have a retail shop in the future.
In the meantime, she’s traveling around the New Orleans area and hosting handmade home shopping parties. Not only good for business, but good for networking.
What Makes This Trend Stand Out
- Handmade Home Shopping Parties
- Handmade home shopping parties may disrupt the traditional retail model by bringing the store directly to the consumer.
- Online Craft Shopping
- The trend towards selling handmade items online allows for wider distribution and greater reach, potentially opening up new markets for crafters.
- Social Selling
- The concept of social selling, or selling to one's friends and social network, may offer unique opportunities for peer-to-peer commerce in the craft industry.
Sectors Adopting This
- Crafts
- The handmade home shopping trend in the crafts industry may offer a disruptive innovation opportunity for crafters and retailers looking to directly connect with consumers.
- Retail
- The rise of online and home-based sales models in the crafts industry could potentially shake up traditional retail channels, offering new ways for consumers to purchase products.
- Networking
- The emphasis on networking within the handmade home shopping party model may offer disruptive innovation opportunities for businesses looking to connect directly with consumers and their social networks.
