Found on London's Oxford Street is WC1, which calls itself the ultimate ladies toilet experience. As it costs £5 to have a pee I would hope so!
It has a strange spa like environment, which feels odd as the bottom line is that you are after all in a public toilet with just toilets. The cubicles (called the Water Closet) are large enough to get changed in and there is an area with mirrors where you can stick your slap on (called the Powder Room). You can also grab skincare samples and should you really want to flush money down the train, WC1 goody bags.
Whilst is a good idea, I dont really think they really claim is the best place to meet. What in a toilet?
There are plans to roll it out accross the UK so watch out for one near you soon.
Key Themes Behind This Trend
- Luxury Public Restrooms
- The use of upscale materials, design, and services in public restrooms to offer a more premium experience to consumers.
- Powder Room Makeovers
- Redesigns of public restrooms to provide a relaxing and comfortable space for customers to touch-up their makeup and skincare.
- Toilet-based Upselling
- Offering additional products and services such as skincare samples, goodie bags, and toilet-based advertising to increase revenue and customer engagement.
Where This Applies
- Hospitality
- Upscale hotels, restaurants, and event venues can offer luxury public restrooms to enhance the guest experience.
- Real Estate
- Developers and property managers can incorporate premium restrooms in shopping centers, office buildings, and residential complexes to increase value and attract tenants.
- Advertising
- Brands can leverage toilet-based advertising to engage with consumers in a captive environment and measure brand impact through restroom traffic.
