Could this be an end to men's engagement ring woes? It’s too early to tell, but diamond cutters in Antwerp, the international hub of the industry, have found a way to make your rock shine twice as nice.
Based on the traditional Brilliant cut, a new rounded top adds extra facets, boosting its bling rating. It was designed by 3D Diamonds and the CEO Eva Van Looveren got the idea for it while pregnant with twins. While not a diamond girl myself, one can appreciate the awesome science behind the styling of these sparkling gems that took billions of years to form.
The Antwerp Twins will be debuting this month at the Hong Kong Jewellery & Watch Fair.
What's Driving This Trend
- Enhanced Diamond Cuts
- The development of double brilliance diamonds, with a new rounded top and extra facets, opens up opportunities for enhanced diamond cuts.
- Innovative Jewelry Design
- The introduction of double brilliance diamonds inspires new and innovative jewelry designs that take advantage of the enhanced sparkle and bling.
- Increased Value Proposition
- The use of the Antwerp Twins' certified cut offers a potential disruptive innovation opportunity to provide customers with more value for their money.
Who This Affects Most
- Diamond Cutting Industry
- The double brilliance diamonds have the potential to revolutionize the diamond cutting industry, creating demand for new cutting techniques and equipment.
- Jewelry Manufacturing Industry
- The introduction of the Antwerp Twins' new cut provides an opportunity for the jewelry manufacturing industry to create unique and appealing designs that cater to the enhanced sparkle.
- Luxury Retail Industry
- The increased value proposition offered by the Antwerp Twins' certified cut presents a disruptive innovation opportunity for the luxury retail industry to attract more customers and increase sales.
