A lovely Sunday picnic is the perfect way to welcome spring, and the mastermind behind the Gilded Age Spring 2010 lookbook seems to agree. And seeing as men don’t particularly like to frolic in the park, or make flower crowns, a picnic is the perfect springy alternative.
The Gilded Age Spring 2010 collection also melds flawlessly with the theme. I wouldn’t be surprised to see similarly clad men at my next picnic. But they won’t have to pose and grass-covered tables, there will definitely be food at my picnic and, most likely, it won’t be a sausage fest (I’m referring to actual sausages, people)!
What's Driving This Trend
- Spring Picnic Fashion
- The growing trend of fashion associated with outdoor picnics presents opportunities to innovate in outdoor wear and accessories.
- Park-inspired Aesthetics
- Developing design concepts inspired by public parks presents opportunities to create clothes and accessories that are both functional and fashionable.
- Sausage-free Picnics
- The increasing demand for meat-free options for picnic fare suggests opportunities in creating vegan or vegetarian-friendly food products.
Who This Affects Most
- Fashion
- Designer fashion brands can capitalize on the growing trend of outdoor picnics to create fashion lines that are both attractive and functional.
- Accessories
- There is an opportunity for companies specializing in accessories to create customized picnic accessories such as picnic baskets, blankets, and outdoor games.
- Food
- There is an untapped market for vegan and vegetarian-friendly picnic food products that will cater to a growing health-conscious demographic.
