Bernhard Willhelm’s ‘Keep it Unreal’ line of leisure apparel appeals to individuality through an uncommon blend of eclecticism and style, perfect for the person who doesn’t want to look like everyone else.
Termed a “multi-referential fantasy to a sportswear collection,” Bernhard Willhelm’s ‘Keep it Unreal’ collection includes coordinated leggings and tops emblazoned with psychedelic lines that radiate off the garments. Tees depicting images like a blazing bikini, or “bad taste” tees, are also part of the line, as are huge mesh tunics with African-mask-inspired prints.
Overall, the line possesses a lighthearted, relaxed attitude doesn’t seem to take fashion too seriously. I guess you could even say that Bernhard Willhelm’s ‘Keep it Unreal’ line has succeeded in keeping it real.
What Makes This Trend Stand Out
- Eclectic Leisure Apparel
- Disruptive innovation opportunity: Create a fashion line that combines diverse elements and styles in leisurewear to cater to individuality and self-expression.
- Psychedelic Prints
- Disruptive innovation opportunity: Develop clothing with trippy and vibrant prints that radiate off the garments, offering a unique visual experience.
- Relaxed Fashion Attitude
- Disruptive innovation opportunity: Introduce a fashion line that embraces a lighthearted and non-serious approach, appealing to consumers seeking relaxed and playful styles.
Sectors Adopting This
- Fashion Apparel
- Disruptive innovation opportunity: Explore the potential for innovative designs and unconventional aesthetics in the fashion apparel industry.
- Streetwear
- Disruptive innovation opportunity: Redefine streetwear fashion by incorporating unique patterns, eclectic combinations, and relaxed attitudes into the industry.
- Athleisure
- Disruptive innovation opportunity: Elevate athleisure clothing by infusing it with unconventional prints and styles that promote self-expression and individuality.
