Diamonds are a girl's best friend, and this is even more true now that Frederick B. is launching his new line of rings called the 'Intimacy' collection.
According to frederickb.com, the 'Intimacy' collection offers a “a new, unique and exclusive ring setting, intimately positioning diamonds directly over a partner diamond or precious stone.†Such offerings of stones include white, canary, pink, and chocolate (chocolate!) diamonds, and sapphires.
Implications - With the economic recession slowly recovering, consumers are looking for new ways to spend their cash. Products that provide buyers with a sense of luxury are a great way to capitalize on this development, as many individuals are now willing to spend their money.
What's Driving This Trend
- Luxury-intimacy Jewelry
- Frederick B.'s 'Intimacy' Collection pairs precious stones for a luxurious experience.
- New Setting-unique Design
- The 'Intimacy' Collection offers a new and exclusive ring setting design.
- Colorful Precious Stones
- Pink and chocolate diamonds as well as sapphires provide a variety of options for buyers.
Who This Affects Most
- Jewelry
- The jewelry industry can benefit from offering unique, luxury collections such as 'Intimacy'.
- Retail
- Retailers can cater to consumers' desires for luxury products by carrying trend-setting pieces such as the 'Intimacy' Collection.
- Fashion
- Fashion insiders can capitalize on the trend towards luxury and create marketing campaigns that reflect the allure and attraction of accessory items such as precious stones.
