Rochambeau's Fall 2009 campaign is an unusual one that's guaranteed to get noticed. The New York-based label coated the pages of their entire ad campaign in a rusting agent. That's right--in time, liquid and metal foils will cause the lookbook to disintegrate. A social commentary on the fleeting nature of fashion, perhaps?
Rochambeau's Fall 2009 lookbook may be self-destructive, but it's sure to get some attention before it dissolves into the ether. Check out the highlighter-bright images in the gallery above.
Why This Trend Is Growing
- Degradable Ads
- Opportunity to develop ads or campaigns that are designed to biodegrade after a certain period of time, creating a sense of intrigue and urgency for the audience.
- Sustainable Fashion
- An opportunity to create campaigns that showcase the sustainable nature of clothing and fashion as well as the necessary actions to foster a change in the industry towards sustainability.
- Minimalist Marketing
- Opportunity for marketers to embrace the concept of minimalism and create campaigns that feature simple aesthetics rather than complex design and messaging.
Industries Being Reshaped
- Fashion Industry
- An opportunity for fashion brands to create sustainable, eco-friendly advertising campaigns that complement their efforts for a greener world.
- Marketing Industry
- A chance for marketers to experiment with the concept of minimalism in advertising and extend the life cycle of advertising campaigns through its non-invasiveness.
- Eco-friendly Industry
- Opportunity to align with fashion and marketing industries that are taking strides towards becoming eco-friendly, such as reducing waste and carbon footprint in their advertising practices.
