Rusty Footwear

Chain Shoes Win Shoemania 2009 Competition

Chain Shoes, designed by Tove Jansson and Per Emanuelsson, were the winners of the Shoemania design competition of 2009.

Designed for both ladies and men, the female version of the shoe looks like any other black high-heeled pump with chains hanging down the sole as heels. The male version of the Chain Shoes are comprised of loafers wrapped in rusted, brown chains.

While the footwear is completely unwearable, it makes for a nice showpiece for design and footwear lovers.

Chain Footwear
Opportunity for designers to create high-end, avant-garde chain footwear for use in high-end design, performance art and fashion.
Rust Aesthetic
Opportunity for clothing designers to explore new designs incorporating the rusted aesthetic for a more alternative, unique look.
Wearable Art
Opportunity for designers to create high-end art pieces that bridge the gap between fashion and art, as Chain Shoes demonstrate.

Where This Applies

Fashion
Chain footwear and the rust aesthetic present an opportunity for both high-end and alternative fashion lines to create unique and avant-garde designs.
Performance Art
Chain footwear has potential as a costume element and a statement piece in performance art and stage productions.
Interior Design
The rusted aesthetic demonstrated in Chain Shoes could inspire new designs for edgy, industrial-style home decor and furniture.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 100%
Freshness 8%

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