While most designers select their models based on their appearance, it seems men's clothing designer Odeur wasn't interested in their models faces. Hidden beneath t-shirts, jackets and (most peculiarly) triangle hats, the models show off the clothes without showing their faces.
The Odeur photography is made extra eerie thanks to the dark colors used throughout. An interesting collection of clothes, photography and triangle hats... check it out above.
Implications - Businesses who provide their clients with products that inspire or let the imagination run wild will see large returns. By keeping part of the product or service unknown, consumers are provided the opportunity to make it their own and experience something unique and personalized.
Why This Trend Is Growing
- Faceless Models
- Fashion brands could experiment with faceless models in order to tap into consumer's desire for anonymity and personalization.
- Eerie Aesthetics
- Designers and artists can explore the use of dark and eerie aesthetics in their work to create a unique and memorable experience for consumers.
- Mystery Marketing
- Marketers could use mystery and intrigue to promote their products or services by hiding certain aspects of it from consumers, sparking their curiosity and imagination.
Industries Being Reshaped
- Fashion
- The fashion industry could embrace the trend of using faceless models to create a unique and memorable experience for consumers.
- Art and Design
- Artists and designers can incorporate dark and eerie aesthetics into their work to provide consumers with a memorable and emotive experience.
- Marketing
- Marketers could incorporate mystery and intrigue into their campaigns to tap into consumer's desire for unique and personalized experiences.
