The ‘Share’ TV looks like any other wall mounted flat screen, but if you take a closer look, you’ll find that this television is unlike any other.
Share actually separates into two different televisions to allow for individual TV watching.
While the Share TV seems to promote couch potato tendencies, it is a great idea for families with young children (and possibly a stubborn significant other) who love fighting over the remote.
Implications - In today's fast-paced, increasingly plugged in society, consumers suffer from an ever diminishing attention span. A company can capitalize on this creating products that explicitly serve more than one service. By offering consumers the ability to multi-task in their entertainment the same way they do in their lives, the company establishes itself as one with a focus on consumer needs in the 21st Century.
Key Themes Behind This Trend
- Multi-purpose Tvs
- Opportunity to create televisions that can be separated for individual use, catering to the needs of families and individuals.
- Attention Span Products
- Creating products that cater to consumers with diminishing attention spans, allowing them to multitask in their entertainment.
- Consumer-centric Innovation
- Opportunity to establish a brand as focused on consumer needs by offering products that serve multiple services.
Where This Applies
- Consumer Electronics
- The consumer electronics industry can develop multi-purpose TVs to cater to the changing needs of consumers.
- Entertainment
- The entertainment industry can innovate attention span products to capture the attention of consumers with shorter attention spans.
- Technology
- Opportunity for the technology industry to drive consumer-centric innovation by offering products that meet the demands of the modern consumer.
