Motley Editorials

'Illusion' Plays on Androgyny for High Fashion's August Issue

This 'Illusion' editorial for High Fashion's August issue is a motley celebration of Comme des Garçons' Fall 2009 line. Photographer Yasutomo Ebisu captures model Wiktor Hansson in decidedly masculine separates, but stylist Kazumi Horiguchi really pushes the androgyny theme by pairing the Comme des Garçons clothing with feminine headwear and makeup.

Implications - In the 'Illusion' editorial for High Fashion's August issue, Kazumi Horiguchi plays with the perceived androgynous quality of the Comme des Garçons brand. This is a great shoot and it's exciting to think about Kazumi Horiguchi's next styling, as he is an absolute genius. This editorial certainly flirts with the gender divide.

Androgynous Fashion
The 'Illusion' editorial for High Fashion's August issue highlights a trend towards androgynous fashion, creating an opportunity for designers to break gender norms and experiment with new styles.
Gender-bending Beauty
The use of feminine headwear and makeup on model Wiktor Hansson in the 'Illusion' editorial showcases a trend towards gender-bending beauty, presenting an opportunity for beauty companies and stylists to create new and boundary-pushing looks.
Mixing Masculine and Feminine
Stylist Kazumi Horiguchi's pairing of masculine separates from the Comme des Garçons line with feminine headwear and makeup highlights a trend towards mixing masculine and feminine styles, giving an opportunity for brands to create innovative and unique fashion lines that blend traditional gendered fashion styles.

Where This Applies

Fashion
The 'Illusion' editorial for High Fashion's August issue showcases trends in androgynous fashion, gender-bending beauty, and mixing masculine and feminine styles, offering an opportunity for fashion brands to create new and groundbreaking lines.
Beauty
The use of gender-bending beauty in the 'Illusion' editorial provides an opportunity for beauty companies and stylists to create new and boundary-pushing looks that challenge traditional beauty norms.
Photography
Photographer Yasutomo Ebisu's work in the 'Illusion' editorial highlights a trend in capturing androgynous fashion, presenting an opportunity for photographers to experiment with new styles and aesthetics that challenge traditional gendered fashion photography.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 58%
Freshness 8%

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