YouTube has launched a new special feature, YouChoose 08 which lets you watch videos of the presidential candidates. In fact, the pages link directly to the member profiles of the Presidential Candidates!
The features include: Hillary Clinton, Barack Obama, John Edwards and Bill Richardson in its own channel, as well as the republican John McCain, Mitt Romney and Rudy Giuliani. The business, property of Google, said that YouChoose 08 (You choose 08) will permit the politicians to control the pages.
Why This Trend Is Growing
- Interactive Political Content
- Opportunity for businesses to create interactive political content that engages and educates voters.
- Candidate-focused Channels
- Disruptive innovation opportunity for industries to develop specialized channels that feature individual presidential candidates.
- Politician-managed Profiles
- Potential for businesses to offer services assisting politicians in managing their online profiles and engaging with their audience.
Industries Being Reshaped
- Digital Media
- Disruptive innovation opportunities in digital media to create and distribute interactive political content.
- Political Advertising
- Opportunity for the political advertising industry to adapt strategies and utilize candidate-focused channels for targeted marketing.
- Social Media Management
- Growing industry for social media management services specifically tailored for politicians and their online presence.
