Werner Schreyer and Anouck Lepere are the new stars of the Hugo by Hugo Boss Fall-Winter 2009/10 ad campaign. The photoshoot comes to us in cold, black and white tones, with a clever use of lights and shadows.
Photographed by Jean-Francois Carly, the ads feature two almost androgen models with the same hair styles and postures. Although we are used to dominant figures of female models in the fashion world, this ad campaign seems to be giving the male gender the position of power.
Why This Trend Is Growing
- Androgynous Fashion
- Opportunity for brands to challenge traditional gender norms and create gender-neutral clothing lines.
- Unisex Looks
- Potential for brands to capitalize on the growing demand for gender-inclusive fashion by offering versatile and adaptable clothing options.
- Gender Equality in Fashion
- Chance for the fashion industry to promote inclusivity by featuring diverse models and breaking down gender stereotypes.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage the androgynous fashion trend to attract a wider customer base and increase sales.
- Advertising
- Opportunity for advertising agencies to create impactful campaigns that challenge societal norms and promote gender equality.
- Beauty
- Beauty companies can align their product offerings with the androgynous fashion trend, catering to individuals seeking gender-neutral cosmetic options.
