This “Èchec & Mat!†editorial for The Amuser features two male models getting it on—by play-fighting, that is. Styled in stretchy black-and-white designs, models Nil Hoppenot and Tobias Brahmst grapple for supremacy.
“Èchec & Mat!†was shot by Dinah Hayt and styled by Matthieu Pabiot. Check out some more aggressive photo shoots below.
Implications - While hand-to-hand combat is (for the most part) a thing of the past, editorials love portraying the physical battle between two people. The contrast between beautiful fashion and the ugly face of violence is a visually captivating one. This particular editorial even goes so far as to portray the hero and villain of the battle with the use of black and white.
What's Driving This Trend
- Play-fighting
- Opportunity for disruptive innovation in interactive gaming experiences that simulate physical combat.
- Stretchy Black-and-white Designs
- Opportunity for disruptive innovation in fashion industry with innovative material technologies and unique aesthetic combinations.
- Portraying Violence and Beauty
- Opportunity for disruptive innovation in art and photography by exploring the contrast between violence and aesthetics.
Who This Affects Most
- Gaming
- Disruptive innovation opportunity in the gaming industry to create immersive and realistic play-fighting experiences.
- Fashion
- Disruptive innovation opportunity in the fashion industry to develop stretchy black-and-white designs using cutting-edge materials and inventive designs.
- Art and Photography
- Disruptive innovation opportunity in art and photography to explore and challenge the concept of violence within visually captivating imagery.
