This packaging design for Red Bull Cola by Design Friendship emphasizes the natural ingredients found within the energy beverage.
Per Design Friendship, Red Bull Cola actually contains 17 honest-to-goodness herbs and flavorings. Who knew? Check out the innovative packaging above, and see some other branding designs that emphasize all that is natural below.
Implications - Going "natural" is a huge movement within the food industry and companies are scrambling to prove that their product's flavors, colors and ingredients are all-natural. To get this message across right off the hop, brands in all industries are redesigning their packaging to emphasize that their product is good for consumers and good for the environment.
What's Driving This Trend
- Natural Packaging Design
- Brands in all industries are redesigning their packaging to emphasize the natural ingredients of their products.
- Transparency in Food Packaging
- Packaging designs that highlight the honest-to-goodness ingredients are becoming more popular.
- Environmental-friendly Packaging
- Companies are focusing on packaging designs that convey their products are good for the environment.
Who This Affects Most
- Food and Beverage
- Companies in the food and beverage industry are redesigning their packaging to showcase natural ingredients.
- Cosmetics
- Cosmetic brands are using packaging designs that highlight the natural components of their products.
- Health and Wellness
- The health and wellness industry is adopting packaging designs that communicate the environmental benefits of their products.
