What is the trend of vintage lingerie campaigns?

Opportunity for lingerie brands to create nostalgic, themed photo campaigns that showcase their products in a creative, playful way.

What is the trend of pin-up revival?

Opportunity for fashion brands to incorporate pin-up style elements into their designs and marketing campaigns, catering to customers with a love for vintage aesthetics.

What is the trend of retro-themed photoshoots?

Opportunity for photographers and fashion brands to collaborate and create 40s or 50s-themed photoshoots that feature bold colors, vintage props, and hairstyles, eras that are still loved today.

What are the implications for the lingerie industry?

Lingerie brands can create themed, vintage photoshoots that showcase their products in a unique and playful way, attracting customers looking for more than just functional underwear.

What are the implications for the fashion industry?

Fashion brands can incorporate pin-up style elements into their designs and campaigns, appealing to customers with a love for vintage aesthetics and helping to bring retro styles back into mainstream popularity.

What are the implications for the photography industry?

Photographers can collaborate with fashion brands to create retro-themed photoshoots, offering something unique and visually stunning to clients looking for something different from traditional fashion photography.

Bowling Alley Negligee: Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign

Bowling Alley Negligee

Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign

Elsa Blaine — July 16, 2009 — Fashion

References: stujackson & fashionserved

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Freya Lingerie is featuring fun pin-up model-styled photos taken in a retro bowling alley for their 2010 collection. Photographed by art director Stuart Jackson, the ‘Let ‘em Roll’ campaign shows the girls posing in fancy undies and stockings in front of a wall of shoes, alongside 40s-inspired signage and in the lanes themselves.

Shadowy lighting, vintage colors, retro hair and makeup further add to the glamorizing of the bowling alley set. Check out a few more playful pin-up and bowling inspired trends below.

Trend Themes

Vintage Lingerie Campaigns — Opportunity for lingerie brands to create nostalgic, themed photo campaigns that showcase their products in a creative, playful way.
Pin-up Revival — Opportunity for fashion brands to incorporate pin-up style elements into their designs and marketing campaigns, catering to customers with a love for vintage aesthetics.
Retro-themed Photoshoots — Opportunity for photographers and fashion brands to collaborate and create 40s or 50s-themed photoshoots that feature bold colors, vintage props, and hairstyles, eras that are still loved today.

Industry Implications

Lingerie — Lingerie brands can create themed, vintage photoshoots that showcase their products in a unique and playful way, attracting customers looking for more than just functional underwear.
Fashion — Fashion brands can incorporate pin-up style elements into their designs and campaigns, appealing to customers with a love for vintage aesthetics and helping to bring retro styles back into mainstream popularity.
Photography — Photographers can collaborate with fashion brands to create retro-themed photoshoots, offering something unique and visually stunning to clients looking for something different from traditional fashion photography.

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