The exposed zipper has become something to desire for the upcoming seasons, and the sneaker world is jumping on the bandwagon with the Adidas Nizza Hi Zip.
Rather than using the traditional Adidas triple stripe, the company has opted for multi-colored zippers that replace the classic symbol.
Nizza is a black shoe with a clean, white sole, which allows the neon zippers to stand out in a crowd.
Implications - An effective way for businesses to experience a resurgence of popularity is by updating its most popular product with modern and fresh enhancements or modifications. In doing so, consumers will be drawn to the contemporary version of a product they already love.
Key Themes Behind This Trend
- Pop of Neon
- Brands can incorporate neon accents as a way to add vibrancy and modernity to their products, attracting a younger demographic.
- Exposed Zipper
- Replacing traditional design elements with unique and bold features, such as exposed zippers, can create a sense of novelty and differentiation in the market.
- Updated Classics
- Updating popular products with modern enhancements or modifications can generate renewed interest and appeal among consumers.
Where This Applies
- Footwear
- The footwear industry can explore incorporating unexpected design elements, like neon zippers, to create distinctive and eye-catching shoes.
- Fashion
- Fashion brands can experiment with unconventional details like exposed zippers to inject a sense of edginess and uniqueness into their collections.
- Consumer Goods
- Consumer goods companies can apply the strategy of updating classic products with modern enhancements to breathe new life into established brands and attract new customers.
