Arboreal Lamps

The MoMA TwistTogether Tree is Green in Every Sense

TwistTogether is a fun lamp design that looks like building blocks. However, these lamps are being used in a fun new way with the MoMA store tree.

The MoMa store tree is made of different colored TwistTogethers. The design is excellent because not only is it a form of illuminated wall art, and an amalgamation of TwistTogethers, it is also incredibly energy efficient and the entire wall picture only takes as much energy as one 100 watt lightbulb.

Take a look at the MoMA tree and classic TwistTogethers above.

Sustainable Lighting
The energy-efficient design of TwistTogether lamps presents an opportunity for disruptive innovation in the lighting industry.
Interactive Design
The interactive nature of TwistTogether lamps offers potential for disruptive innovation in the field of product design.
Artistic Home Decor
The use of TwistTogether lamps as illuminated wall art opens up possibilities for disruptive innovation in the home decor industry.

Who This Affects Most

Lighting
The energy-efficient TwistTogether lamps can disrupt the traditional lighting industry by offering a more sustainable alternative.
Product Design
The interactive design of TwistTogether lamps can introduce new possibilities for disruption in the product design industry.
Home Decor
The artistic nature of TwistTogether lamps provides an opportunity for disruption in the home decor industry by adding a unique and customizable lighting option.
SCORE
2.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 29%
Freshness 8%

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