Mr Leatherback is a brilliant idea thought up to protect the endangered turtle species of the same name.
Essentially this is a very clever PR campaign centered around a man, or woman, in a turtle suit. His mission is to defend his species by befriending the human race.
What could be a rather standard idea has been made brilliant by the integrated use of social media such as twitter, flickr and some great videos featuring the turtle hero.
What's Driving This Trend
- Integrated PR Campaigns
- Opportunity for businesses to create clever and engaging PR campaigns that incorporate social media and storytelling.
- Endangered Species Protection
- Potential for businesses to develop innovative strategies and campaigns to raise awareness and protect endangered species.
- Social Media Marketing
- Opportunity for businesses to leverage the power of social media platforms like Twitter and Flickr to connect with their target audience.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunity for marketing agencies to create integrated PR campaigns that capture audience attention and deliver strong messages.
- Environmental Conservation
- Opportunity for organizations focused on environmental conservation to develop innovative strategies and campaigns for protecting endangered species.
- Digital Media and Communications
- Disruptive innovation opportunity for digital media companies to help businesses leverage social media platforms for effective marketing and communication.
