Now, at first glance, the Coppi Stripe Crew shirt from Wood Wood may look a little bland, but in true Wood Wood fashion, what you see is never what you get. The horizontally striped shirts have a few minor additions that make the item unique.
First off, the stripes only go half way down the shirt which is enough to confuse or entice any fashion connoisseur. Next, on the bottom half of the back of the shirt, there are two nifty bike racing pockets (you just never know when a heated bike race is going to go down.) Lastly, as a little bit of icing on the cake, the Coppi Stripe Crew shirt has a small 3-button arrangement on the right shoulder.
A plain item that undergoes minor tweaks in order to make it new and different from anything else is an excellent display of designerism (Yes…designerism).
What's Driving This Trend
- Half-way Stripes
- Creating unconventional striped patterns that only go halfway down a garment offers disruptive innovation by challenging traditional design norms.
- Bike Racing Pockets
- Integrating nifty bike racing pockets on the back of shirts presents disruptive innovation opportunities by adding functionality and unexpected features to clothing.
- Shoulder Button Arrangement
- Incorporating a small 3-button arrangement on the shoulder of a shirt introduces disruptive innovation by combining practicality with unique design elements.
Who This Affects Most
- Fashion Industry
- The fashion industry can explore unconventional striped patterns, functional pockets, and unique button arrangements to create innovative clothing designs.
- Sportswear Industry
- The sportswear industry can leverage the bike racing pockets on garments to cater to athletes' needs for convenient storage during activities.
- Apparel Accessories Industry
- The apparel accessories industry can consider incorporating small 3-button arrangements on shoulder accessories to add an element of surprise and functionality.
