To celebrate the opening of the High Line Park in New York City, Diane Von Furstenberg created a green and white towel with the words ‘The High Line’ embroidered on it.
Publicly noted as being a fan of the High Line project, the designer made the towel, of which a percentage of the sales will go to Friends of the High Line. The High Line towel will sell for $75 through the Diane Von Furstenberg website.
Check out the designers foray into charity beach wear above.
What's Driving This Trend
- Eco-friendly Fashion
- Opportunity for designers to create sustainable and environmentally-friendly clothing and accessories.
- Collaborative Marketing
- Opportunity for businesses to partner with non-profit organizations and donate a portion of sales to support a cause.
- Destination Branding
- Opportunity for businesses to create products that celebrate and promote specific locations or landmarks.
Who This Affects Most
- Fashion
- Fashion brands can explore eco-friendly materials and designs to cater to environmentally-conscious consumers.
- Non-profit
- Non-profit organizations can collaborate with businesses to create branded merchandise for fundraising.
- Tourism
- Tourism companies and local businesses can develop products that showcase and promote popular destinations.
