The Neon Plasteramic Watch Collection by ToyWatch is an adult kid's watch turned ultra couture.
After being showcased on Oprah and worn by Michelle Obama, expect these funky timepieces to begin popping up everywhere.
The Neon Plasteramic Watch Collection comes in a variety of bright colors, including purple, orange, pink, and green.
Check out the gallery above to see pictures of the First Lady wearing this funky wrist watch.
Implications - As corporations continue to release products with decadent designs to reflect the rapid evolution of technology, consumers have become apathetic towards items with modernist designs. As such, products with seemingly simplistic and childlike designs are garnering much attention as they differ greatly from the norm.
Why This Trend Is Growing
- Neon Plasteramic Watches
- The popularity of these watches as adorned by Michelle Obama and being featured on Oprah showcases a trend towards childlike designs in fashion.
- Ultra Couture Kid's Watches
- By re-imagining an adult kid's watch, ToyWatch created a new class of accessories that appeals to those in search of unique fashion statements.
- Funky Timepieces
- As consumers become apathetic towards items with modernist designs, products like the Neon Plasteramic Watch Collection can be seen as taking traditional designs and giving them a twist to create new and exciting products.
Industries Being Reshaped
- Fashion Industry
- The fashion industry has the opportunity to investigate the trend towards playful and childlike designs, especially with accessories like watches, to create new lines of unique products.
- Watch Industry
- Manufacturers of watches can take notice of the success of ToyWatch's Neon Plasteramic Watch Collection and consider incorporating playful designs into their own lines to stand out from the competition.
- Consumer Electronics Industry
- As consumers become accustomed to electronic items with modern and minimalistic designs, there is an opportunity for companies in this industry to differentiate themselves by incorporating playful and colorful designs that appeal to those seeking unique fashion statements.
