Showing off how eco-friendly you are is cool, but only if it's in a 'friendly' way.
This shopping bag, called and labelled “My Reusable Bag Makes Me Better Than You,†has a certain mean streak to it, although it is pretty hilarious.
This faux canvas bag lets people know that using a reusable tote makes people superior to those who use paper or plastic bags.
Implications - As a direct result of the environmental movement, companies are met with the opportunity to create green products, which will be instantly favored by eco-conscious consumers. If businesses have not already considered incorporating green touches into their product design, they should make products that are explicit in their eco-mindedness, because part of the allure is the image that these types of products convey,
What Makes This Trend Stand Out
- Eco-shaming Accessories
- Opportunity for companies to create eco-shaming accessories, humorously pointing out environmentally unfriendly habits.
- Explicit Green Design
- Opportunity for companies to make products that are explicit in their eco-mindedness, conveying environmental responsibility through product design.
- Friendly Eco-competition
- Opportunity for companies to create eco-friendly products that foster friendly competition amongst consumers.
Sectors Adopting This
- Retail
- Retailers can incorporate humor and friendly competition into eco-friendly products.
- Fashion
- Designers can create eco-shaming accessories to promote sustainability in fashion.
- Consumer Goods
- Manufacturers can enhance product design to be more explicit in their eco-mindedness.
