Food is a source of happiness for many people. Sweets and candy in particular are considered a guilty pleasure because they taste so good but contain a high amount of calories.
Photographer Joe Lally offers a solution to this dilemma in his editorial ‘How To Become Happy’ in the new June 2009 ‘The Boys Power Issue’ of U_Mag. His advice is to indulge yourself with eating the candy and sweets you want. But after you do that, you need to work out and exercise to burn these calories off.
Young model Andrey Ivanov shows us how to do that in some sparkling and fancy workout gear.
Key Themes Behind This Trend
- Guilty Pleasure Fitness
- Opportunity for fitness brands to promote workouts and exercise routines that help burn off indulgent treats and sweets.
- Indulgent Wellness
- Trend of embracing indulgent foods and finding balance through exercise and fitness routines.
- Sparkling Workout Gear
- Rise in demand for stylish and fancy workout attire that combines functionality and fashion.
Where This Applies
- Fitness
- Fitness brands can create innovative workout routines and promote them as a solution to indulgent eating.
- Food & Beverage
- Food companies can create guilt-free indulgent treats with lower calorie content to cater to health-conscious consumers.
- Fashion
- Fashion brands can capitalize on the demand for sparkling and fancy workout gear by creating stylish and functional activewear collections.
