Death of Blind Dates

Yasni's Online People Searches Reduces Unfamiliar Encounters

In a world where reputation and first impressions mean everything, researching people online is becoming a frequent thing people do when inquiring about potential dates.

The era of blind dating is slowly coming to an end as more and more single Canadians are turning to the safety of search engines like Yasni and WomanSavers.com, to research their prospective partners.

Whether for personal safety, or to gain information to increase the chances of winning someone’s heart, many people have scrapped the idea of blind dating and instead have embraced the modernity of online background checks.

Increased Online Background Checks
Opportunity for online platforms that offer comprehensive background checks to cater to the growing demand for personal safety and informed decision-making in dating.
Shift From Blind Dating to Online Research
Opportunity for dating websites that integrate comprehensive profile information and allow users to research potential partners online, creating a safer and more informed dating experience.
Growing Importance of Reputation Management
Opportunity for individuals and businesses to provide reputation management services, assisting people in maintaining a positive image online to enhance their dating prospects.

Industries Being Reshaped

Online Background Check Services
Opportunity for companies specializing in online background checks to capitalize on the increasing demand for personal safety and risk assessment in dating.
Dating Websites
Opportunity for dating platforms to differentiate themselves by integrating comprehensive profile information and online research capabilities, offering a safer and more informed dating experience.
Reputation Management Services
Opportunity for reputation management firms to assist individuals in cultivating a positive online image, thereby improving their dating prospects and personal brand.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 27%
Freshness 8%

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