Every second, 1,500 bottles of water are consumed. Designer MSLK decided to draw attention to that with the art instillation "Watershed," which will be showing at The Figment Art Festival in June.
"Watershed" stacks water bottles in unusual ways in an attempt to start conversations about the amount of water bottles used in a minute. Trash as art is always a great way to spark conversation, and this is a great one by MSLK.
Implications - Consumers are finding new and inventive ways to recycle products as a symbolic representation of their commitment to environmental good. Corporations looking to garner the attention of consumers may consider publicly promoting the green initiatives they employ in the manufacturing of their goods.
What's Driving This Trend
- Recycling as Art
- There is a growing trend of using trash as art to raise awareness about environmental issues.
- Consumer Commitment to Sustainability
- Consumers are increasingly using recycled products as a symbol of their dedication to the environment.
- Promoting Green Initiatives
- Corporations can gain consumer attention by publicly promoting their environmentally friendly manufacturing practices.
Who This Affects Most
- Art and Design
- The art industry can embrace the trend of using trash as art to create impactful installations.
- Recycling and Waste Management
- The recycling industry can leverage consumers' commitment to sustainability by providing innovative recycling solutions.
- Manufacturing and Retail
- Manufacturing and retail industries can explore and promote their green initiatives to cater to environmentally conscious consumers.
