For $12, you can own a piece of Will Ferrell—or at the very least a pretty great picture of the celeb on a bottle of sunscreen lotion.
Will Ferrell has teamed with the charity Cancer for College for a 3-product line of sunscreen lotion. With names like ‘Sexy Tan’ and ‘Forbidden Fruit’, the lotions are both funny by title and by the picture. Check them out, you won’t be disappointed by the lotion collaboration.
Implications - With so many different stresses in modern society, consumers are looking for products that will entertain them. Products that feature a whimsical element appeal to shoppers who want to forget their responsibilities for a brief moment.
What's Driving This Trend
- Whimsical Themed Beauty Products
- With consumers looking for products that will entertain them, there is an opportunity for companies to create beauty products that feature a whimsical element to appeal to shoppers who want to forget their responsibilities for a brief moment.
- Celebrity Collaborations for Charitable Causes
- Collaborating with celebrities for a charitable cause can increase brand exposure and highlight social responsibility, creating a win-win opportunity for both parties.
- Personalized Branded Sunscreen
- Creating a personalized branded sunscreen line showcasing customized labels featuring the consumer's name and pictures can increase brand affinity and create a unique experience for consumers.
Who This Affects Most
- Beauty and Personal Care
- Beauty and personal care companies can create whimsical themed beauty products and personalized sunscreen lines to appeal to consumers looking for an experience that offers temporary escape from daily pressures.
- Celebrity Endorsements and Charity Partnerships
- Companies can collaborate with celebrities and charities to raise brand awareness and social responsibility in different industries ranging from beauty to fashion and beyond.
- Non-profit Charity Organizations
- Non-profit charity organizations can seek collaborations with celebrities to raise funds and spread awareness while also increasing their visibility and impact in different industries.
