Plastic Furniture

New Obsession in Decoration

Plastic Furniture and plastic in design is the latest obsession among designers. In the new collection by Kartell, "Primary colours, dramatic contrasts and meaningful design capable of concentrating and enhancing isolate forms: these are the distinctive elements of the new store design by feruruccio Laviani, which Kartell presented on occasion of this year's Cologne Furniture fair. The Kartell trademark has been hallowed as the "designer's design". Kartell products are considered to be real icons of the "Made in Italy " design: Dr. Glob, bubble Club, mobil, Bookworm, La maire, Louis Ghost, Maui, Bourgie...Objects of desire that communicate the value of design, research, innovation, and that represent the history of the design."

Plastic Furniture
Disruptive innovation opportunity: Develop sustainable and eco-friendly plastic furniture options to cater to the growing demand for environmentally conscious interior design.
Design
Disruptive innovation opportunity: Combine meaningful design with functional elements to create unique and attention-grabbing furniture pieces.
Made in Italy
Disruptive innovation opportunity: Showcase the heritage and craftsmanship of Italian design by incorporating traditional techniques with modern materials in plastic furniture production.

Industries Being Reshaped

Interior Design
Disruptive innovation opportunity: Integrate plastic furniture seamlessly into interior design projects to provide clients with versatile and budget-friendly options while maintaining aesthetics.
Furniture Manufacturing
Disruptive innovation opportunity: Invest in research and development to create innovative manufacturing processes for plastic furniture that enhance durability, sustainability, and performance.
Sustainable Design
Disruptive innovation opportunity: Collaborate with material scientists and sustainability experts to develop new bio-based plastics for furniture production, reducing environmental impact and promoting circular economy principles.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 1%
Freshness 8%

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