Lika Volkova is a designer for SANS Clothing Line, who states that making clothes in an eco-friendly way is near impossible. When clothes are being produced, factories are running, trucks are transporting, therefore more waste is being created. She therefore suggests that using both organic and synthetic fabrics will lead to a greener design.
The first SANS collection had a ‘practicality’ theme, and featured jeans with cup holders, handbags that could transform into scarves, and double sized dresses.
If you’re wondering what Lika Volkova’s theme is when creating these designs, it is to create clothes that don’t look like clothes.
What Makes This Trend Stand Out
- Eco-friendly Fashion
- Opportunity for disruptive innovation in sustainable fashion by using organic and synthetic fabrics to reduce waste.
- Practical Fashion
- Opportunity for disruptive innovation in functional clothing with features like cup holders, convertible handbags, and double-sized dresses.
- Clothes That Don't Look Like Clothes
- Opportunity for disruptive innovation in unconventional fashion designs that challenge traditional clothing aesthetics.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating eco-friendly materials and functional features.
- Textile Manufacturing
- Opportunity for disruptive innovation in the textile manufacturing industry to develop and produce sustainable fabrics.
- Accessories
- Opportunity for disruptive innovation in the accessories industry by creating versatile and multi-functional products like convertible handbags.
