Karl Lagerfeld chose Venice for the next Chanel Cruise Fashion Show. The idea was inspired by Coco Chanel’s own visit to Venice in the summer of 1920 when she jetted there to find inspiration for, and promote her beach pajamas.
The short film below shows Lagerfeld's exquisite eye for fashion and cinema. At the Grand Hotel Excelsior Lido Resort in Venice, model Lara Stone struck seductive poses during wardrobe fittings. The video really lets you feel like you're witnessing the shoot as it includes beautiful mood music, a gorgeous male model and of course, King Karl's voice instructing the model. It's unique, stylish, sexy, young, elegant and fresh; it’s Chanel!
As a bonus, I added a beautiful black-and-white images of Venice via Flickr's Womanish.
Key Themes Behind This Trend
- Cruise Fashion Shows
- Fashion houses are choosing exotic locations to showcase their collections, creating an opportunity for travel and tourism industries to join forces with the fashion world.
- Fashion Films
- The rise of fashion films presents an opportunity to merge cinema and fashion, creating new storytelling avenues and collaborative opportunities.
- Heritage-inspired Collections
- Designers are drawing inspiration from historical moments and fashion icons, creating an opportunity to modernize and reinvent classic styles.
Where This Applies
- Fashion Industry
- Fashion houses can collaborate with travel and tourism industries to organize destination fashion shows and events.
- Cinema Industry
- Fashion films offer an opportunity for collaborations with brands and designers to create visually stunning and innovative content.
- Luxury Tourism Industry
- Exotic locations for fashion shows can attract high-end customers, promoting luxury tourism in those destinations.
