Recession-Era Self-Marketing

Cardsofchange Emphasizes the Positive Side of Downsizing

As companies downsize their ranks due to the recession, there is more talent out on the streets in search of a job than ever before. Cardsofchange is an initiative that aims to collect as many business cards and stories of recently laid off individuals as possible in order to connect them with new career opportunities.

How does it work?

Scratch out the old contact info on your old business card. Fill in your new email address together with 1 positive change that happened in your life as a result of your layoff. Then upload a horizontal picture of your card onto cardsofchange.

Remote Work
In response to downsizing, the trend of remote work is on the rise, offering new job opportunities that do not require physical presence in a specific location.
Career Transition
As individuals are laid off, the trend of career transition is emerging, creating opportunities for training programs and support services to help individuals navigate their way into new industries.
Social Impact Networking
The trend of social impact networking is growing, providing new platforms or initiatives that connect unemployed individuals with companies and organizations focused on social and environmental causes.

Who This Affects Most

Job Platforms
Job platforms have the opportunity to evolve and cater specifically to remote work opportunities, creating a space for companies and candidates to find each other easily.
Career Coaching
The career coaching industry can adapt to support individuals in their career transitions, offering guidance, resources, and training programs to help navigate the changing job market.
Social Networking
Social networking platforms can seize the opportunity to create dedicated spaces for unemployed individuals to connect with companies, organizations, and mentors who prioritize social impact initiatives.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 59%
Freshness 8%

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