This creative campaign is an absolute stroke of genius from the guys who look after Gillette razors.
They attached giant a Gillette shaving razors to a Zamboni (ice polishing machine) to give the effect it was the blade which made the ice smooth.
These pimped Zambonis are being used to maintain the ice between hockey matches, in arenas packed full to the rafters of their target audience, thus delivering a near perfect advert!
It’s so genius, in fact, JWT Sydney already rolled the idea out using a different razor brand in the past.
What's Driving This Trend
- Branded Collaborations
- Brands partnering with non-traditional industries to create unique advertising opportunities.
- Experiential Marketing
- Creating interactive and memorable advertising experiences for audiences.
- Ambient Advertising
- Utilizing unconventional and unexpected locations for advertising campaigns.
Who This Affects Most
- Sports Marketing
- Opportunity for brands to promote products or services through sports-related events and venues.
- Razor Industry
- Potential for disruptive innovation in the razor industry by exploring unique marketing techniques.
- Outdoor Advertising
- Exploring unconventional locations and methods for outdoor advertising campaigns.
