According to Icelandic ancient myths, seals are believed to be condemned humans. Designer Prjónsdóttir Vik explains this mythical story on his site to describe the focus of one of his latest products, the Sealpelt.
The Sealpelt is made of 100% Icelandic wool, comes in nine colors and will definitely keep you warm—never mind your ridiculous look, of course.
Implications - The Sealpet joins the ever-growing number of items that are very similar to the Snuggie. It's pretty much a replica of the original product but it has its own twists so that it stands on its own in terms of originality. With Snuggies' surprising success in the market, it's likely that more and more incarnations of it such as the Sealpelt will pop up in stores.
What's Driving This Trend
- Sleeping Bag Clothing
- There is an opportunity for clothing companies to innovate on the concept of wearable blankets and create unique versions similar to the Sealpelt.
- Mythology-inspired Fashion
- Designers may find success in drawing inspiration from ancient myths, such as Icelandic folklore, to create unique and interesting pieces like the Sealpelt.
- Snuggie-like Products
- With the success of the Snuggie, there may be more room in the market for variations of wearable blankets like the Sealpelt.
Who This Affects Most
- Clothing and Apparel
- Companies in the clothing and apparel industry can explore creating their own versions of wearable blankets like the Sealpelt.
- Mythology-based Products
- There may be opportunities for companies in the home decor or gift industries to create products inspired by folklore and mythology like the Sealpelt.
- Consumer Goods
- The success of the Snuggie and the emergence of products like the Sealpelt suggest that there could be a growing market for wearable blankets and other comfort-focused consumer goods.
