Masks play an integral part in the superb editorial ‘Hedi Goes West’ by Hedi Slimane in the new second issue of Vogue Hommes Japan.
With the help of über stylist and fashion director Nicola Formichetti, Hedi Slimane uses assorted masks on models Victor Chambon and Derrick Pigford as a social and artistic message. We have painted mask with a nod to McDonald’s and consumerism, sculptural football masks in a nod to aggression, wolf and peace sign masks and blindfolds in a nod to the public not paying attention to what’s going on in the world, and all sorts of other masks.
The combination of the social and political messages with the exquisite photography of Hedi Slimane makes this one of the best editorials I have come across in a while.
Check out the fantastic cover of this issue of Vogue Hommes Japan and more of Hedi Slimane’s work below. Also make sure to check the reactions section below for more images from this editorial.
Why This Trend Is Growing
- Masked Fashion Editorials
- Opportunity for retailers and fashion designers to incorporate masks in their clothing and accessories designs for artistic and social messages.
- Social and Political Masks
- Opportunity for artists and mask-makers to create masks with nods to political and social issues for artistic expression and cultural commentary.
- Sculptural Masks
- Opportunity for sculpture and art industries to explore the use of masks in their works as a medium for expression and creative artistry.
Industries Being Reshaped
- Fashion
- Opportunity for the fashion industry to experiment with and promote masks as a fashion accessory for artistic expression and social messages.
- Art
- Opportunity for the art industry to explore the use of masks in their works as a form of creative expression and cultural commentary.
- Entertainment
- Opportunity for the entertainment industry to incorporate masks into their performances for visual effects and artistic expression.
