This 'NighKee Serie' is a collection of digital art by Phoks, a French art director. The series features an array of Nike sneakers with exposive, incendiary and visually impressive digital manipulations. Each piece could easily be translated into an ad.
I'm a big fan of digital and retouched art, especially when it's mixed with traditional photography. Check out the work of some other incredible digital artists below.
Implications - Contemporary society is bombarded daily with graphics that at times are overwhelming. Taking a familiar item such as the Nike sneaker and imbuing it with non-familiar qualities is a great way to gain attention from consumers. In doing so, buyers will both recognize as well as be fascinated by a product's design.
What's Driving This Trend
- Explosive Sneakers
- Designers can explore combining familiar products with unconventional elements to create eye-catching designs.
- Digital Manipulations
- The rise of digital art and retouching presents an opportunity to create unique and striking visuals for advertising purposes.
- Mixing Traditional and Digital Art
- Incorporating traditional photography with digital manipulations can create visually impressive and attention-grabbing designs.
Who This Affects Most
- Footwear
- Incorporating explosive and unconventional elements into sneaker design could appeal to consumers looking for unique and eye-catching footwear.
- Advertising
- The use of digital art and retouching can provide advertising agencies with tools to create striking and memorable ads for a variety of industries.
- Art and Design
- The combination of traditional photography and digital manipulations in art and design presents an opportunity to create unique and visually impressive pieces.
