UK company EssJay bags has raised the bar when it comes to ‘eco-chic’ with a new range of handbags made from recycled outdoor advertising.
While other firms have created various accessories and even clothing out of recycled plastics, EssJay sought to strike a stronger balance between sustainability and style.
Their new collection was unveiled at the CHIC UK international fashion fair in January and will be available to buy online and through upscale stockists shortly.
If you can’t wait, they also do private commissions.
What's Driving This Trend
- Eco Fashion
- Opportunities to design stylish clothing and accessories using recycled materials to appeal to eco-conscious consumers.
- Advertisements Recycling
- Developing innovative ways to recycle unwanted outdoor advertising materials into new products.
- Sustainable Design
- Creating new design concepts with the aim of striking a balance between sustainability and style.
Who This Affects Most
- Fashion
- Fashion designers and upscale retailers can capitalize on the consumer trend towards eco-friendly products.
- Outdoor Advertising
- Outdoor advertising companies can generate revenue by creating new recycling initiatives.
- Sustainability
- Companies in a variety of industries can utilize sustainable design concepts to produce eco-friendly products.
