Credit Crunch Travel Plans

TripAdvisor Survey Reveals Top Vacation Hotspots for 2009

A TripAdvisory survey for 2009 suggests some rather surprising findings regarding where people plan to vacation in 2009.

Topping the list of hotspots this year: Budoni in Sardinia, Italy in Europe and St. George, Utah in the United States.

73% of those surveyed said they planned to visit a national park this year, while 11% say they plan to engage in some form of extreme sport.

With the focus on ecology, it isn’t surprising that 34% of those surveyed said they plan to stay in green-friendly hotels and resorts.

Another not-so-surprising factor involved in making vacation plans this year is the cost of fuel. 61% of those surveyed said fuel plays a strong role in their vacation decisions; 18% said they will make more car trips because of lower fuel costs.

Ecotourism
With the focus on ecology, 34% of those surveyed said they plan to stay in environmentally-friendly hotels and resorts.
National Park Tourism
73% of those surveyed said they planned to visit a national park this year.
Adventure Tourism
11% say they plan to engage in some form of extreme sport.

Who This Affects Most

Hospitality
With the rising trend in ecotourism, there is an opportunity for hotels and resorts to position themselves as environmentally-friendly accommodations.
Travel and Tourism
As national park tourism and adventure tourism continue to gain popularity, travel companies can expand their offerings to cater to these trends.
Oil and Gas
With the cost of fuel playing a strong role in vacation decisions, oil and gas companies can innovate to find more affordable and sustainable alternatives to traditional fuels.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 79%
Freshness 8%

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