YumBunny takes a crowdsourced approach to online dating. The site lets you upload photos and we internet mavens get to choose their next stalker, er, love match. Basically, people vote on who you would "look good with."
YumBunny is free until the crowd decides a couple has met their match and then there is a $2.99 fee for unlimited chatting with your newly found friend.
Implications - Social media is becoming more than just a way to connect with others. It is turning into an open platform for discussion and ideas to grow. Consumers look to the Internet for answers to all of life's questions on a daily basis. Companies can use the social media experience to sell their products and promote their brand for an even wider level of exposure than ever before.
Why This Trend Is Growing
- Crowdsourced Dating
- Opportunity for dating platforms to incorporate crowdsourcing features, allowing users to have a say in matching and partner selection.
- Social Media as Decision Platform
- Potential for social media platforms to evolve into open platforms for discussion and idea generation, providing users with a space to seek advice and opinions on various topics.
- Paid Chatting Services
- Opening for dating platforms to introduce fee-based unlimited chatting services for users to connect and communicate with their matches.
Industries Being Reshaped
- Online Dating
- Online dating platforms can integrate crowdsourcing features to enhance the matching process and provide users with more control and engagement.
- Social Media
- Social media platforms can capitalize on their existing user bases and transform into decision platforms, offering users a space to seek opinions and advice.
- Online Communication Services
- Opportunity for companies to create fee-based unlimited chatting services, catering to users looking to engage in deeper conversations with their connections.
