Through the magic of photography, the new Spring/Summer 2009 ad campaign for Giuliano Fujiwara features rocker model Josh Beech with two other replicas of himself.
Photographer Emilio Tini brilliantly created composite images that feature individual shots of Josh Beech blending perfectly together.
The effect is a fluid showcase of the pieces from the new collection in motion.
Implications - Post production technology has made it much more feasible for an artist or company to portray images that stray from reality, such as these Josh Beech photos for Giuliano Fujiwara. These images show what seems to be a clone of the model, and serve as encouragement for any company looking to go outside of the box with their branding.
What's Driving This Trend
- Composite Imagery
- The use of post-production technology to create seamless composites is opening up new possibilities in fashion and advertising.
- Digital Replication
- Advancements in digital imaging are allowing companies to create realistic replicas for use in their campaigns and branding efforts.
- Motion Advertisements
- Composite photography and other technologies are enabling the creation of dynamic and captivating advertisements that showcase products in motion.
Who This Affects Most
- Fashion
- The fashion industry can leverage composite imagery and digital replication technology to create unique and eye-catching campaigns that feature their products.
- Advertising
- Advertising agencies can use these technologies to create more engaging and memorable campaigns for their clients, especially in the age of social media and digital marketing.
- Film and Television
- The film and television industry is already using composite imaging and digital replication for special effects, but there may be opportunities to incorporate this technology into other areas of production and marketing.
