Anti-Barbies

Ghoulish Mezco 'Living Dead Dolls' Continue to Terrify With a New Collection

Some people say that Barbie is a bad influence on little girls. Obviously those people have never seen the Living Dead Dolls. Now in their tenth year of production, the Living Dead Dolls, or LDDs as fans call them, are the most popular line of specialty dolls in the world. Mezco, manufacturer of the dolls, just announced their 17th series. An amazing accomplishment in the world of toys!

The collection includes dolls named the Hook, the Vanishing Hitchhiker, the Unwilling Donor, the Spider Bite and Bloody Mary. They're packed in coffins and come with accompanying death certificates.

I’m ordering a set for my nieces today. I’ll let my sister worry about their therapy.

Horror Dolls
The Living Dead Dolls from Mezco continue to grow in popularity, indicating a growing trend in the demand for horror dolls for collectors and enthusiasts alike.
Specialty Toys
The popularity of the Living Dead Dolls from Mezco marks a trend towards the growing demand for unique and specialty toys in the market.
Dark Aesthetics
The ghoulish Living Dead Dolls collection from Mezco taps into a trend of consumers embracing darker aesthetics and horror themes in the toys they purchase.

Who This Affects Most

Toy Industry
The continued success of the Living Dead Dolls from Mezco marks a trend in the toy industry for manufacturers to create unique and specialty toys that differentiate them from traditional toy offerings.
Horror Industry
The growth in popularity of horror dolls like the Living Dead Dolls from Mezco presents opportunities for innovation in the horror industry, such as expanding into the toy market with new products and collaborations.
Collectibles Industry
The Living Dead Dolls from Mezco are increasingly popular among collectors, indicating a trend in the collectibles industry for unique, niche items that appeal to a dedicated fan base.
SCORE
3.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 45%
Activity 47%
Freshness 8%

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