YSL recently launched its first ever men’s concealer. However, it seems that metrosexual men would not only want to conceal their skin’s flaws, but also highlight the beauty of their eyes.
Photographer Joe Lally illustrates this trend in an editorial called “Male Beauty” in which he captured model Patrick Rukai with bold eyeliner makeup.
Lally also captured male model Travis Hanson with a similar dramatic eye makeup.
So guys, grab those mascara and eyeliner bottles and stand out in the crowd.
What's Driving This Trend
- Male Beauty
- Disruptive innovation opportunity: Develop new cosmetic products specifically targeted at the growing male beauty market.
- Metrosexual Aesthetic
- Disruptive innovation opportunity: Create new fashion and grooming styles that cater to the metrosexual demographic.
- Bold Eye Makeup
- Disruptive innovation opportunity: Design innovative eye makeup products and techniques to cater to both men and women looking for bold, expressive looks.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Invest in research and development for gender-neutral cosmetic products.
- Fashion
- Disruptive innovation opportunity: Create clothing lines that embrace the metrosexual aesthetic and offer unique style options for men.
- Beauty Services
- Disruptive innovation opportunity: Develop new services and beauty treatments tailored to the male beauty market, including makeup application workshops and specialized grooming salons.
